Rationale

My aim was to select an interesting infographic and turn it into an animation using time based techniques to improve the communication of relevant information.

I wanted to have an infographic based around the theme of 'the end of the world', so I chose this one because it stood out from the rest - it focused on what people would do in the last year before the end, not just another gloomy style with facts about how the world is dying. I see it as looking on the bright side of an apocalypse, 11 months of total freedom to do whatever you have always wanted to do.

I chose to keep the colour scheme because it utilised bright, lively colours that contrast well with each other. It sticks with the theme of 'looking on the bright side of death'.

I used an audio track that has a strong beat so that I could animate the infographic to bounce and transition naturally, making it visually pleasing. It has an upbeat style to it, so it fits in with the theme.

Final Video

Title

I have titled my project THE END, referring to the end of the world. I will also be using the intro as the outro to link it together and wrap up the animation effectively.

Music

I have chosen to use Kevin Macleod's RetroFuture ~ Clean for the music track as it has a really strong beat throughout, and has a 'happy' feel to it, which fits my project.

Vectors

All the imagery I need have been made into vectors in illustrator, and exported into after effects.